posted by admin on Jun 29
Have you heard of Mark Victor Hansen, co-author of Chicken Soup for the Soul? How about Robert Allen, author of Nothing Down and Multiple Streams of Income… maybe even Robert Kiyosaki, author of Rich Dad Poor Dad… okay come on here… One more: how about Donald Trump, you know that real estate guru? Well.. what do these folks all have in common? It is my mentor and friend Debra Thompson Roedl! She has either worked behind the scenes on the inside circle for these millionaires or she has positioned her clients to work with them. Either way the results speak for themselves and that is what you should pay close attention to. Because you see… the information that Debra shared in her post yesterday and is continuing today is exactly what she does for these millionaires to take them to the next level. ~ David Johnson, CEO Epiphany Consulting, LLC
:: How To Make Sure Your Business Fails! Part 2 of 3
If you haven’t read Part 1 of this series… go back and do that now. Here is where I am picking back up and going into detail now on the 4 Keys to YOUR Success.
Let me break this System down here for you briefly…
Step 1 - READY… Plan: You see to be successful in your business you must get "Ready" first… meaning you must PLAN. And, I’m not talking about just any type of planning… what I’m referring to is STRATEGIC PLANNING.
If You Fail To Plan… You Are Planning To Fail!
It amazes me to this day when I am brought on board to help someone with their business how they have neglected to perform this one key step… It begs the question, "If you don’t have a plan and know what you are shooting for… how are you going to know if you hit your target?"
Step 2 - AIM… Research: It is not enough to strategically plan your business you must research your target market and niche to determine the answer to two key questions:
- Is It A Viable Market? Meaning can you make money in it?… is there too much competition?… is there an opportunity for you?… can you differentiate yourself in the market?… etc.
- What Is The Need? Before you go into any market, you first determine what is the greatest need in the market place… what do the people NEED? In business it is your job to fulfill the needs of your market. It is not what YOU want… it is what THEY want.
Step 3 - FIRE… Produce: Based upon foundation you built in Steps 1 and 2, now you can start building your business and produce the SOLUTION for your market’s needs. Your solutions could come in the form of products, services, information, trainings, etc.
Step 4 - BULLSEYE! It is easier and more cost effective to sell a solution now to someone in need than to create a problem, convince someone it is a problem and then try to fix it with your products and/or services. When you provide YOUR Solution (your product and/or service) you will hit the bullseye of your target market and make sales. More sales = more money in your pocket.
BOTTOMLINE: Marketing is the key to success and making money in your business. If you want to hear more about my System and how it can take you to the next level… even how you can use it to generate additional streams of revenue for your business, then I invite you to listen in on a special webinar training that Michael has graciously invited me to teach to you.
FREE WEBINAR TRAINING ON Debra’s
BULLSEYE Marketing Accelerator System:
If you would like to find out more about Information Marketing and the opportunities to grow your busienss and make a lot of money, then I encourage you to join me on a special webinar training that I am conducting. The training is Tuesday, July 1st at 9:00 PM EDT. Click here on this link to get the details and register for this FREE training.
CLICK HERE To Register for FREE Webinar
posted by admin on Jun 27
Hi, Before you sink your teeth into today’s excellent content from Debra… you may or may not have heard of her and I want to just quickly give you an introduction. I’m one of Debra’s students and I know what it is like to be on the front lines of building a business, marketing it and trying to take it to the next level to be successful. My friend and mentor, Debra is the one who has helped take me to the top. The list of people that Debra has worked with is replete with names you would recognize… including Mark Victor Hansen, co-author of Chicken Soup for the Soul, John Childers, Libby Gill, Armand Morin, Matt Bacak, Vickie Sullivan, Ted Thomas. She hasn’t just contributed to their success… in many cases she was responsible for their success. Her article below is where it all starts. ~ David Johnson, CEO Epiphany Consulting, LLC
:: How To Make Sure Your Business FAILS! Part 1 of 3
I bet that title grabbed your attention and it should! With today’s economy you need to do everything you can to ensure that your business SUCCEEDS and does not Fail. But it is up to you to take action and make it happen!
You see most Christian entrepreneurs who are either starting out in their business or well on their way with their business leave out one key ingredient that can make them or break them and cause them to FAIL. It is called MARKETING.
These entrepreneurs are not typically trained or educated in marketing. They don’t even understand how essential marketing is to their business in order for them to start, sustain and/or grow their enterprise. Can you relate?
In fact… because of this lack of knowledge, the typical business owner’s approach to marketing is "Fire… Aim… and then get "Ready". And guess what? They don’t hit the Bullseye with this method. The less you hit your bullseye, the less money you make and you know what that means… it is just a matter of time before your business fails. Then what are you going to do?
To ensure success in your business you have to create a new mindset and that is…
Marketing Is A Continuous Process!
Marketing is the foundation of your business and everything else that you do is built upon this foundation. From your products, to your services, to your customers… marketing is in every aspect of your business and it is a constant process.
When it comes to Marketing your business… I have created a specific System to make sure you succeed and do not fail! It is called the BULLSEYE Marketing Accelerator System. With this system your approach to your business is Ready, Aim, Fire and then BULLSEYE!
I hope this has whet your appetite for more!… Don’t miss Part 2 tomorrow, as I drill down into the 4 Keys To YOUR Success. I know you are going to benefit from it.
posted by admin on Jun 15
You see it is really important when it comes to product creation and developing your information marketing product in your business, you identify the resources and tools that you need. You don’t have to do everything. You can outsource and have other people do it for you. You can create an inner circle, create people around you surround yourself with excellence and have people help you mastermind and potentially participate in this project with you and take it to the next level. If you try to do everything yourself, you will become overwhelmed. It will become too difficult to do.
Remember what your mindset should be, you are creating a million dollar enterprise. You are the CEO of your business. You are the visionary of your business. You might, in the beginning, as you are building your business, be hands on and do some of the work. But think every single step you take along your path to creating this product, what can you out-source, who can help you so that you are relieved of some of the tasks? Assign it, and you simply become the manager, where you oversee and get other people to do what you would originally do.
Debra
posted by admin on Jun 11
We are looking at sales content. What is some of the sales content that we might need? We’re going to need a squeeze page. A forced opt-in page that will allow us to capture names and build a list for anybody that is interested in this product.
We are going to need a sales letter. We are going to need an order page, a thank you page, maybe there’s a bonus download page. What is the sales content that we need to sell this product? What is the marketing content that we need?
The marketing content is similar to the features, the benefits, and information about how this product works. It’s the content you would use to market this product. It’s essentially the same as sales, and these two can go hand in hand. But when it comes to marketing you can get specific about features and benefits. You want to identify product content.
Debra
posted by admin on Jun 9
The next step is to develop the product brand. This means you need to identify the names, you need to get a logo design, and you need to figure out how you are going to package this. How you are going to price it, where you are going to put it into the market, how you are going to leverage and utilize the key words and key selling points that you are coming up with in our research.
You see, the key selling points, you are going to have our own ideas about it, but if you remember back, our competitors already used key selling points that you can take out and use in your marketing as well. You are incorporating all of the information that you discovered and researched and now you are putting it to action as you develop your product brand.
The next step is developing your marketing brand. For each product you create, you have a strategic marketing plan. This is where you identify the infra-structure that is required. This product is going to require a sophistication system and server because you are going to have a lot of people accessing this product. You will need to have a shopping cart in place, and you need to have your merchant account in place. You will also need to have a way for people to buy this product.
Then you will need to have a way to build your list so that when people come in to utilize this product, you can build your list. You need to have customer service, because there is going to be questions. That’s all part of infra-structure. This is part of what you have to sit down and identify and go through so that you can get prepared for when this product launches, and have your infra-structure in place.
Debra
posted by admin on May 29
If you have about ten articles written and you don’t have time to sit down everyday and post an article to your blog, and you want them all on there and to come up at a certain time, you can use the time stamp.
What you do is spend one evening and copy and paste all your articles in one at a time. Every time you copy and paste an article in, you will check the time stamp button below and change the date. You can even change the time if you want to. What I like to do is if I’m bringing articles in like that every other day or every third day, is change the date three days ahead. The next article you bring in three days ahead.
What that does is set those articles up to automatically come in to your blog on that time. You don’t have to open your blog and do it. If you’re on vacation for thirty days and you have fifteen articles that want to come in those next thirty days, you use the time stamp button. It works really good. You can set those days for each article and while you are on vacation every other day a new article will come into your site automatically. You don’t have to do anything, or even check it. This works great!
Tips from Debra
posted by admin on May 29
The system for content, is a three part system. You research the information, write the content, and then the third step is create or find graphics that will go with this content. Have all of this done and in place before you put this into your word press blog. You want to have this ready.
When it comes to graphics, there are several graphics I will create. There is a program called Fireworks, and there are several other programs that you can use. Some are simple graphic programs, and essentially, I will use graphics for anything that is not text related. If I have a header, or if I want to specifically number some key component in one of my articles.
I may want to do a fancy design and list a 1,2,and 3 with a specific graphic instead of using text. That’s when I would create this font and I would put it in my outlook folder and put in my desktop folder under the blogs name. I would put it in a sub-directory under graphics. Then I would identify particular areas this graphic would pertain to, so that I could go find this information and upload it.
When it comes to adding content, one of things you really want to be aware of is, you want to turn off the ping capability. What that means is, in word press and in this particular case we are teaching word press blog. Your blog will go and ping various searches to let them know that there is new information that is appearing on your blog.
When you are editing and adding content to your blog, you want to turn this function off. You can find this function right there in the editor format. The reason why you want to turn it off, is because when I write my content and I put it in my blog, I will find times when I didn’t like how something appeared or I want to move something around. Every time that you make a change, and you save it, and publish it, and haven’t turned that ping function off, it would be pinging all of those search engines. Whenever they get pinged, and it happens several times in a row, particularly in a day, they will perceive you spamming and not running a professional blog. They will shut you down from their search engines.
Debra
